This strategy provided them with the volume they needed to be successful at scale, but left them exposed to ad fraud.įetch Rewards’ previous attribution provider did not sufficiently protect them from fraud. Instead, they embraced a diverse campaign strategy, which included programmatic, affiliate, content, and influencer campaigns.

ChallengeĪlthough Fetch Rewards recognized that large media partners drove a high volume of traffic, they didn’t want to put all of their eggs in one basket. To realize a viable number of qualified users with the drop-off rate they were seeing required running campaigns on a large scale. The team found that too many users were becoming disqualified after their initial app download. The key to Fetch Rewards’ success depended on driving enough users to integrate the app into their purchasing behavior in order to become “qualified” – defined as a user who scanned more than one receipt more than once per month. The Fetch Rewards UA Team focused the majority of their spend on top-of-the-funnel activities. The Shopping category sees nearly $1 billion in financial exposure to install fraud every year, second only to Finance.

Shopping apps are already at a higher than average risk of fraud – with a 46% fraud rate compared to a 22% fraud rate across all app types. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer’s individual loyalty.

The Fetch Rewards app gives users the easiest way to save on everyday purchases by simply scanning their receipt. Fetch Rewards is a mobile shopping platform that rewards shoppers for buying the brands they love.

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